Opal Award for Work at East Midlands Designer Outlet Shopping Centre

The REVO Opal Awards are aimed at promoting unique commercial brand opportunities that retail environments can offer. They are the only awards programme to truly encompass and reflect the entire breadth and scope of commercialisation activity and its positive impact on retail and leisure environments – as generators of income, a contributor to enhancing positive customer experience, the overall vitality of retail destinations and by creating points of difference, complementing the existing retail mix. 

Award Winning Event Management 2016

Our award winning 2016 event was in the Commercial Event/Markets/Exhibitions category, and was our  ‘Pop-Up Summer Park’ at East Midlands Designer Outlet. We provided various food and refreshment stalls such as the ‘Afternoon Tea and Cake’ stall and a slush stall for the younger visitors. Seating was provided in the form of summer seaside deck chairs and picnic benches sat upon a turfed area to re-create that ‘summer fete’ atmosphere. 

The centre piece of the event was our stunning Victorian Carousel which delights all visitors from children to grown ups! It adds a true summer fete atmosphere to any event and entertains all day long. 

All rides and food stalls were professionally staffed by Leisure Events by fully trained friendly uniformed staff.

The judges of the event said that it was a very attractive event with super results with enthused shoppers.   Most people visiting said because of the event, their visit to the retail unit lasted longer and they were more inclined to pass details of the event onto friends and family. The judges said, ‘Excellent planning, delivery and execution of a clean seasonal event, well done.’

The Pop-up Park was organised in conjunction with the management team at the East Midlands McArthur Glen Designer Outlet, agreeing space available, dates, elements required and what heath and safety regulations had to be met. From the initial planning meeting, our team at Leisure Events took care of the whole event from build to professionally staffing it throughout the event and then breaking it all down and removing everything at the end of the event. 

If your town, shopping centre or shopping village is interested in a similar themed event, please feel to get in touch for an initial chat to see how we can help any event be a success and bring in more visitors. Call us on 0789 9797073. 

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Here are a few images from the event.